Six principles that govern how 777bs handles your personal information
All personal data held by 777bs is protected with 256-bit SSL encryption in transit and AES-256 encryption at rest. Access to player data is restricted to authorised personnel only, operating under strict confidentiality obligations.
777bs does not sell, rent, or trade your personal information to any third party for marketing or commercial purposes. Your data is used solely to operate, secure, and improve the services you have signed up for.
We only collect the personal data that is genuinely necessary for account registration, payment processing, KYC compliance, and Platform security. 777bs does not collect data beyond what is required to deliver and protect your gaming experience.
You have the right to access, correct, export, and in certain circumstances request deletion of your personal data held by 777bs. We honour all valid data subject requests within a legally compliant timeframe.
Personal data is not held indefinitely. 777bs applies defined retention schedules to all data categories, after which data is securely deleted or anonymised. Retention periods are determined by legal obligations and operational necessity.
In the unlikely event of a data breach affecting your personal information, 777bs will notify affected players and relevant regulatory bodies within the timeframes required by applicable data protection law — promptly and transparently.
This Privacy Policy ("Policy") describes how 777bs ("we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "Player", "User") who access or use the website located at 777bs.ws and all associated services, products, and mobile experiences operated under the 777bs brand (collectively, the "Platform").
By registering an account, making a deposit, or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection, use, and disclosure of your personal information as described herein. This Policy forms an integral part of our Terms & Conditions and should be read alongside that document.
If you do not agree to the terms of this Policy, you must not use the 777bs Platform. We recommend reviewing this Policy periodically, as it may be updated from time to time to reflect changes in our practices, technology, or applicable law.
For the purposes of applicable data protection legislation, 777bs acts as the data controller in respect of personal data collected through the Platform. As data controller, we determine the purposes and means of processing your personal data and are responsible for ensuring that processing is carried out lawfully, fairly, and transparently.
All data protection queries, subject access requests, and complaints should be directed to our designated Data Protection contact, details of which are set out in Section 15 of this Policy.
777bs collects personal data across several categories depending on the nature of your interaction with the Platform. The principal categories of personal data we collect are described in the table below:
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC/passport number, photograph | Account registration, KYC verification, age compliance |
| Contact Data | Email address, phone number, residential address | Account management, support communications, notifications |
| Financial Data | JazzCash/EasyPaisa wallet reference, bank account details, transaction history | Payment processing, fraud prevention, withdrawal verification |
| Gaming Activity Data | Bet history, game session logs, win/loss records, bonus usage | Platform operation, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser type, operating system, login timestamps | Security, fraud detection, Platform optimisation |
| Communications Data | Support chat logs, email correspondence, complaint records | Support provision, dispute resolution, compliance record-keeping |
| Preference Data | Language preference, marketing opt-in/opt-out status, responsible gaming settings | Platform personalisation, marketing, responsible gaming |
777bs collects personal data through the following primary channels:
777bs processes your personal data only where a lawful basis for doing so exists. The primary legal bases and corresponding processing purposes are as follows:
The majority of data processing carried out by 777bs is necessary for the performance of the contract between you and us — namely, the provision of online casino and sports betting services. This includes account creation and management, payment processing, game provision, bonus administration, and support services.
Certain processing activities are required to comply with legal obligations applicable to 777bs, including anti-money laundering (AML) obligations, know-your-customer (KYC) requirements, age verification mandates, and record-keeping obligations imposed by regulatory and licensing authorities.
Where it does not override your fundamental rights and freedoms, 777bs processes certain data on the basis of its legitimate business interests. This includes fraud detection and prevention, Platform security monitoring, responsible gaming analytics, and improving the overall quality of our services.
Where processing is not required for contract performance or legal compliance, 777bs will seek your explicit consent before processing your data — most commonly in the context of direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
777bs does not sell your personal data. We may share your data with trusted third-party service providers and in the following specific circumstances:
All third-party processors engaged by 777bs are contractually bound to process personal data only on our documented instructions and to maintain appropriate technical and organisational security measures.
Given the global nature of online gaming infrastructure, your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.
Where such transfers occur, 777bs takes appropriate safeguards to ensure that your personal data remains protected to a standard consistent with this Policy. These safeguards may include standard contractual clauses, data processing agreements, or reliance on adequacy decisions by relevant data protection authorities. Players in Pakistan should be aware that data may be processed on servers located outside Pakistan; however, the same level of care and security applies regardless of where processing occurs.
777bs retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Our general retention principles are as follows:
Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to an identifiable individual.
777bs implements a comprehensive range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
The 777bs Platform uses cookies and similar tracking technologies to operate core Platform functionality, analyse usage patterns, and where you have consented, to deliver personalised content.
777bs does not use third-party advertising or retargeting cookies. You may manage cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the Platform.
Subject to applicable law, you hold the following rights in respect of your personal data held by 777bs. To exercise any of these rights, please contact us using the details provided in Section 15:
Request a copy of all personal data we hold about you. We will respond within 30 days of a valid request.
Request correction of inaccurate or incomplete personal data held on your account without undue delay.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Request that processing of your data be restricted while a complaint or accuracy dispute is being resolved.
Receive a copy of your personal data in a structured, machine-readable format for transfer to another service provider.
Object to processing of your data based on legitimate interests or for direct marketing purposes at any time.
We will respond to all valid data subject requests within thirty (30) calendar days. Where a request is complex or voluminous, we may extend this period by a further sixty (60) days, in which case we will notify you of the extension and the reasons for it within the initial thirty-day period.
777bs will not charge a fee for processing valid data subject requests unless a request is manifestly unfounded, excessive, or repetitive, in which case a reasonable administrative fee may apply.
The 777bs Platform is strictly intended for adults aged 21 years and over. We do not knowingly collect personal data from individuals below this age threshold. Age verification is a mandatory step in the account registration and KYC process, and accounts found to belong to underage individuals are closed immediately, with any deposits refunded and data deleted in accordance with our retention obligations.
If you believe that a minor has accessed the Platform or provided personal data to 777bs, please notify us immediately via the contact details in Section 15. We will investigate promptly and take appropriate action.
777bs may send you marketing communications about promotions, bonuses, new game releases, and special events where you have opted in to receive such communications during registration or subsequently through your account preferences.
You may unsubscribe from marketing communications at any time by:
Please note that opting out of marketing communications does not affect transactional and operational communications, such as deposit confirmations, withdrawal notifications, security alerts, and mandatory responsible gaming notifications, which are sent regardless of marketing preferences.
777bs reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Material changes will be communicated to registered players by email or through a prominent in-Platform notification at least seven (7) days prior to taking effect.
The date of the most recent revision is displayed at the top of this document. Your continued use of the Platform following any update to this Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, you must cease using the Platform and may request account closure.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 777bs, please contact our Data Protection team using the details below:
If you are dissatisfied with our response to a data protection concern, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. We would, however, appreciate the opportunity to address your concern directly before any formal complaint is filed, and encourage you to contact us in the first instance.
For responsible gaming-related matters, including self-exclusion requests and deposit limit changes, please visit our dedicated Responsible Gaming page.